![]() ![]() John Zeratsky chose core metrics from every business to get measured results while Daniel Burka brought in his expertise as an entrepreneur to ensure that every step would be able to deliver the right results for startups. Michael Margolis focused on customer research to get crisp and clear results within just one day, which would otherwise take months of planning and still not yield the best results. Braden Kowitz used the approach of story-centered design which laid emphasis on the user rather than the technologies or features of the product. In 2012, he was successful in getting Design Sprints to Google Ventures, where the additional members of the team got a chance to provide their expertise for refining the process. ![]() He also took inspiration from different places such as Google’s product development center and also used his own experience building products such as Gmail and Hangouts. In 2010, the Google Design Sprint framework was conceptualized by Jake Knapp while he was working at Google Ventures or GV and their origins can be traced back to the IDEO and the Institute of Design at Stanford. ![]()
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